IQOQO
MY COUNTRY MY CANVAS
This campaign for IQOQO is more of an NPO than a business, as there are no
current competitors. Publications doing similar work include Bubblegumm Club, IQHAWE Magazine, CECZA, etc. Publications like Latitudes see IQOQO as a collaborator.
What makes IQOQO different is that, it creates a sense of
community for creatives, offers valuable resources, and fosters an environment which is Dedicated to growth and creativity.
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I was tasked with designing a cohesive campaign encapsulating this.
MAN ENOUGH
Redefining PDA aims to empower men to take responsibility for teenage pregnancies by providing a platform for them to publicly display their courage and accountability with the “Be Man Enough” campaign
“PDA“
PDA – The play on words ‘redefines’ / suggests that similarly to PDA ( Public Display Of Affection), the confessions of our users are commonly disliked and are
Our campaign is derived with four channels including social media, print, installation, and a website. In order to encourage younger generations to learn from the mistakes of those who have come before them and inspire them to grow up and do better without the feelings of regret and guilt. By Redefining PDA we aim to provide our target audience with opportunities throughout our channels where they can unite and be man enough to publicly display their courageous efforts of taking accountability.
